Sakamoto Agency & GrassRoots Promotion Partner to Launch GPS Promotion

For Immediate Release, March 29, 2021: Sakamoto Agency (CAN) and GrassRoots Promotion (USA) are excited to announce their partnership in creating a new radio and online promotions company, with the launch of GPS Promotion.

Headquartered in Canada and led by radio veteran and artist Tera Lee Flaman, GPS Promotion services both Canadian and US radio markets, tastemakers, influencers and digital media on behalf of emerging and established Country Artists, from either side of the border. Tera Lee and the team are here to promote singles to their highest potential, and to help artists position themselves for success in the world of country music.

GPS Promotion goes over and above just delivering new music to radio and tracking airplay; the specialty of the company is in providing proactive promotion. This includes finding unique ways to assist artists in building long-term relationships with radio and streaming gatekeepers, leveraging collective relationships on the artists’ behalf, and providing an innovative approach to radio promotion, all designed to frame and highlight the artists’ music and brand.

A more modern take on radio promotion, with international reach, had been on the mind of Sakamoto Agency’s VP Paul Biro for some time. With the ever-extending shutdown of live music across the country, adaptation and innovation through expansion of services became priority one.

“Having the opportunity to collaborate with Nancy Tunick and the acclaimed team from GrassRoots, and Canadian artist AND broadcasting veteran Tera Lee Flaman on launching GPS here in Canada, not only meets but exceeds the vision I had for this expansion of our artist services,” says Biro. “Here at Sakamoto Agency we will contribute the sensibility that comes with being promoters, and artist advocates to GPS Promotion, and our collective team will work with all the data to strategically assist artists in meeting their full potential.”

GrassRoots Promotion, cofounded by managing partners Nancy Tunick and Teresa Chance, brings primary and secondary US markets to the table as well as years of award-winning marketing and promotional expertise, with efficient distribution and follow-up systems well in place. Tunick says, “We are excited to be bringing our unique and proactive promotion perspective and experience to helping Canadian artists widen their fan base and opportunities!”

The boots on the ground at GPS Promotion couldn’t be more well placed, with the hiring of Tera Lee Flaman to perform the day to day. “As an artist at the core, who spent a lot of time inside weekly music meetings during my time in radio, I’m excited about being a part of launching GPS Promotion,” says Flaman. “Ultimately, I want to help artists get their music in the ears of the radio gatekeepers and gain the necessary feedback to move their careers forward with every release.”

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TERA LEE FLAMAN is an Alberta-based music industry professional who’s superpower is relationships. Her passion is to help independent Canadian Country artists navigate their careers, radio releases and the music industry in general. Flaman has worn many hats throughout her career including CCMA-nominated artist; radio personality and five-time CCMA On-Air Personality of the Year; and producer for all 8 CCMA’s Legends Show plus the 3 most recent Country Music Alberta Awards shows. She has worked with every level of artist including Gord Bamford, Nice Horse, Ryan Langlois, The Prairie States and more.

SAKAMOTO AGENCY is an award-winning booking, talent buying, and event programming agency in Canada. With over 100 years of combined music industry experience among staff including booking, management, publicity & marketing, label relations, and project management, Sakamoto Agency is an industry leader, recently named CCMA Booking Agency of the Year. As well, VP and Operating Partner Paul Biro has twice won CCMA’s Ron Sakamoto Talent Buyer or Promoter of the Year Award.

GRASSROOTS PROMOTION is an industry-leading radio promotion, music marketing and management company, working with both major labels and leading independent country music artists, celebrating 25 years in business in 2021. GrassRoots Promotion was recently named Independent Promotion Company of the Year by Country Radio Broadcasters/Country Aircheck at CRS 2021.